When I was in high school, social media was just coming out. Myspace was huge in junior high, but people didn't fully adopt social media until Facebook came out and became mainstream around 2008, my freshman year.
Since then we have seen a myriad of platforms arise like, Reddit, Tumblr, Twitter, Pinterest, Snapchat, and Instagram to name a few.
"Social" media has become the "mainstream" media for the past decade, and there are a lot of people who get upset about that, but a greater number who appreciate and have begun to accept this fact. We see political news and opinions, economic news, sports coverage, and fortune 500 company advertisements every day. Most of the consumption of all of this has moved to the device we have on us at all times. Our cell phones.
The reason I am saying all of this is because I personally did not have anything to access social media, or consume any of what I consider "mainstream" media, until the winter after my graduation from high school.
Where people look at my generation as a whole and think that we are wrapped up in what is going on in social, I see us consuming in a different way then the generation that judges us. I have never thought that my parents or grandparents were dumb for being excited for the Sunday paper, so why do millennials get shit on for using the accessibility that we have to our advantage?
The power and information-gathering, research-capability that we have now, is unprecedented in the HISTORY of the world, and yet ... we aren't supposed to use it?
Not having a cell phone until 2012 almost 2013, impacted me in such a way, that it has made me forever curious and fascinated about the interactions between person to person and business to consumer that are made possible by this technology. If anything, I would say it pushed me into a career in marketing and business. Being unable to scratch that itch in my teenage years manifested into learning all I could about it, and transforming it into a way to connect people and businesses for myself.
Social media marketing is actually a thing (YUP) and it is my ultimate passion. Helping businesses reach the audience that they need to in today's world is the end goal, and I am uniquely qualified to do just that. Looking back, I don't think I would have wished it to be any different. Missing out on the drama that teenagers inherently create was a blessing. Plus, the sheer happiness and sense of purpose and drive that I have now within the SMM industry is amazing. The fire that I have to be the best I can be, all came from not having the one thing that I held so high back in high school.
Funny how things work out.
What's up guys! Thanks so much for reading and hanging out with me for what is about to be a year!
Big things are always on the horizon, but getting there is the most exciting part.
I really hope that you can find what makes you happy, and realize that you have the ability to chase that as fiercely as you want!