• Lee Barczyk

Chapter 7: The $1.80 Strategy To Grow Your Business

I have referenced him before in one of my earlier blogs, but if you guys don't know who Gary Vaynerchuk is you definitely need to check him out!

So in one of the million videos that he has on his youtube channel, he was sitting down with a guy named Shane who was at VaynerMedia, which is Gary's digital marketing agency, to get some advice from Gary on how he could improve his business and his social media presence.

They talked for a while, and Gary ended up going to Shane's instagram page and basically auditing what he thought that Shane should do.

Gary told him he needed to be putting out way more content than he currently was, which is the one consistent thing he would say for everyone in an audit. But then he continued on, and told Shane what would really work for him.

The Strategy

He explained that, in Instagram, you can search actual hashtags. Did you know that? Pretty cool to find content that you actually care about. It is also however, very useful to build a business. So once you know what hashtags you want to search for, you go to the top posts with those hashtags, and leave your "2 cents". Not just a "Nice Pic" or you trying to sell something though. Bring value with your comment, add in 10 hashtags with this comment, Yes 10, and do this with all of the top 9 posts of that particular hashtag.

Your 2 cents x 9 Top Posts x 10 Hashtags per comment = $1.80 Strategy.

Simple right?

The amazing part is, it actually does work.

I have been using this strategy for less than a week, and have gained 11 quality followers, and am working on deals with 2 different content creators to help both of us grow our respective audience and business's.

The reason I think that it works is because you are becoming a part of the community that your product or service relates to. In addition when you comment and bring value, people take notice. Not to mention other people using this same method will see the same posts, and your comments will rise to the top of their posts because you are using hashtags in your comments.

It is so simple and very, very affective. It takes a little time, but I am definitely excited to continue using this to grow my personal brand and business at the same time.


Thank you to everyone that continues to keep up with my blog. I am trying to move a little more into the marketing and business areas while adding value but I plan on doing a few life, and funny posts per month as well.

Let me know if you decide to try out this strategy and let's talk about how it is going! If this can help just one person then it would be well worth it.

Cheers !

#180 #GaryVaynerchuk #Strategy #Marketing #SocialMedia #Instagram

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