Chapter 8: The Face of a Business

Straight up, this is going to be kind of a weird one! I don't really know why I decided to write about this today other than that I have been working with certain individuals at business's who have become my go to people, and I associate them and the business as one. This becomes more clear the bigger the brand. When we think of Facebook, it's Zuckerberg. Amazon? Jeff Bezos. Apple and Steve Jobs. They become inseparable. Sports teams use the same principle. "Come watch Lebron