
If you build it ...
Will they come? This is obviously a famous line from Field of Dreams, a great movie about a farmer who builds a baseball field, which came out in 1989 roughly 5 years before I was born. I took the liberty of tweaking the actual quote to fit into what I want to talk about here, which is accounts on social media, and more specifically business accounts. For the past few months I have learned many things about social media, and the businesses that inhabit it. There are roughly 3