Rant: Acceptance vs. Action

This blog is dedicated to everyone who knows they need to be using social media and digital marketing to grow their business, but refuses to take any steps towards actually building their online presence. You have seen it work for others, friend's businesses even, but not you right? Too busy? Too tired? TOO BAD! All too often I hear from prospects, friends, or business owners, that they "need" to start building their social accounts. They recognize the importance of having a

You don't have a cell phone???

When I was in high school, social media was just coming out. Myspace was huge in junior high, but people didn't fully adopt social media until Facebook came out and became mainstream around 2008, my freshman year. Since then we have seen a myriad of platforms arise like, Reddit, Tumblr, Twitter, Pinterest, Snapchat, and Instagram to name a few. "Social" media has become the "mainstream" media for the past decade, and there are a lot of people who get upset about that, but a g

Sponsored: Social Media Advertising in a nutshell.

First off, you need to be using it. Social media advertising has become so crucial to business growth! I have outlined a few reasons why in the next few paragraphs. Firstly, nearly all cell phone users are on social media for an average of 3.5 hours per day. This is now more time than the average person spends watching TV. Being on our cell phones has become the new "kick back and watch TV". So as we do, marketers must adapt with the times. On the money side of it all, to run

DO, quit your day-job.

This is the goal. Working where I currently work has been a blessing in many ways, and I have been able to grow and learn as I have been here. But, now more than ever, I look forward to 4,430, and 5 PM in the day. Why? I look forward to the end of "work" in the afternoon not because I hate my job, but because it is when I can really begin to start "working" for the day. My "day job" is great for what it is, but when I begin working after I clock out, is when my passion, and d

If you build it ...

Will they come? This is obviously a famous line from Field of Dreams, a great movie about a farmer who builds a baseball field, which came out in 1989 roughly 5 years before I was born. I took the liberty of tweaking the actual quote to fit into what I want to talk about here, which is accounts on social media, and more specifically business accounts. For the past few months I have learned many things about social media, and the businesses that inhabit it. There are roughly 3

Chapter 14: Organic Reach is Down. Talent Appreciation is Up.

This is really, really stupid. This is another "buzz" topic that people have been talking about relating to the major players in social media. It also has gotten very annoying, and blown out of proportion, as most things do nowadays. I am not saying that this is not a real thing. It is true. I acknowledge that your post will now reach less people than it would before in the same conditions. The reason why comes down to a combination of things basically relating to the strings

Narrowing In.

When I started this thing I kind of just assumed that I would offer everything to everyone. That seemed like the easiest route to take at the time because it is sort of just the shotgun approach. In my mind if you could offer a wide range of services to a wide variety of clients then a few would end up needing at least one of the things you do. I have quickly learned however that 1) I am not interested in every single service that I have the ability to offer, and 2) it is a b