Rant: Acceptance vs. Action

This blog is dedicated to everyone who knows they need to be using social media and digital marketing to grow their business, but refuses to take any steps towards actually building their online presence. You have seen it work for others, friend's businesses even, but not you right? Too busy? Too tired? TOO BAD! All too often I hear from prospects, friends, or business owners, that they "need" to start building their social accounts. They recognize the importance of having a

Narrowing In.

When I started this thing I kind of just assumed that I would offer everything to everyone. That seemed like the easiest route to take at the time because it is sort of just the shotgun approach. In my mind if you could offer a wide range of services to a wide variety of clients then a few would end up needing at least one of the things you do. I have quickly learned however that 1) I am not interested in every single service that I have the ability to offer, and 2) it is a b

Chapter 12: How to create engagement.

Here's a hint, it's on you, not them. Building an audience on social media that is targeted and is eager for your next post, whether you are trying to grow a business or a personal account is one of the most important things you can do. Nothing competes with having that following that cheers you on throughout your journey. We as humans want to engage naturally, but a few things can stop that from happening: 1.) Your content is flat out boring. Maybe you find what you are doin

Chapter 10: Facebook vs. Instagram

First it was Myspace, then Facebook, now it is Instagram.I 'm not just talking about where you keep up with who is dating that girl in class, or who is getting married, having a kid, or even where you get your "news" (Fake or not). I'm simply talking about where your attention is. It's kind of exciting to follow and be able to target certain groups of people by what platform they use. But it is constantly evolving! Speaking of which, a new social networking platform has just

Chapter 7: The $1.80 Strategy To Grow Your Business

I have referenced him before in one of my earlier blogs, but if you guys don't know who Gary Vaynerchuk is you definitely need to check him out! So in one of the million videos that he has on his youtube channel, he was sitting down with a guy named Shane who was at VaynerMedia, which is Gary's digital marketing agency, to get some advice from Gary on how he could improve his business and his social media presence. They talked for a while, and Gary ended up going to Shane's i

Chapter 6: You are either creating content, or losing relevance.

It's honestly as simple as that. This is something I personally did not realize until the second half of 2017, but in the world we live in today everyone has the ability to put their thoughts into content for the rest of us to consume, and if you aren't doing this yourself within the business realm, you are falling behind. The amazing thing is that we can filter what we see! Ok, so you don't like Joe's opinions and political posts as of late? Block him. You binged watched dog

Chapter 5: "Social" Business

Marketing is fascinating for me. It is ever changing and always has new techniques and tricks to be learned. I am more eager to continue learning about my passion now than I have ever been, and definitely more so than when I was in school. The awesome thing is, you and I don't need a book to tell us about these "new" techniques because they are happening in front of us right now. 10 years ago no one could have predicted that Facebook and a app called Instagram would be the tw