If you build it ...

Will they come? This is obviously a famous line from Field of Dreams, a great movie about a farmer who builds a baseball field, which came out in 1989 roughly 5 years before I was born. I took the liberty of tweaking the actual quote to fit into what I want to talk about here, which is accounts on social media, and more specifically business accounts. For the past few months I have learned many things about social media, and the businesses that inhabit it. There are roughly 3

Chapter 11: Hashtag game, and the power of one.

These two principals have been so intriguing for me for a few months now. I genuinely don't think that people realize that they can impact others lives by taking the time to research a few hashtags that do well in their industry and use them. Not on one post. On every post. Every time. Consistency and volume can produce amazing results. I am going to reach 100 page likes by the end of this month and it has taken 2 months to do it. Not too impressive until you realize that rou

Chapter 8: The Face of a Business

Straight up, this is going to be kind of a weird one! I don't really know why I decided to write about this today other than that I have been working with certain individuals at business's who have become my go to people, and I associate them and the business as one. This becomes more clear the bigger the brand. When we think of Facebook, it's Zuckerberg. Amazon? Jeff Bezos. Apple and Steve Jobs. They become inseparable. Sports teams use the same principle. "Come watch Lebron

Chapter 6: You are either creating content, or losing relevance.

It's honestly as simple as that. This is something I personally did not realize until the second half of 2017, but in the world we live in today everyone has the ability to put their thoughts into content for the rest of us to consume, and if you aren't doing this yourself within the business realm, you are falling behind. The amazing thing is that we can filter what we see! Ok, so you don't like Joe's opinions and political posts as of late? Block him. You binged watched dog

Chapter 5: "Social" Business

Marketing is fascinating for me. It is ever changing and always has new techniques and tricks to be learned. I am more eager to continue learning about my passion now than I have ever been, and definitely more so than when I was in school. The awesome thing is, you and I don't need a book to tell us about these "new" techniques because they are happening in front of us right now. 10 years ago no one could have predicted that Facebook and a app called Instagram would be the tw

Chapter 4: Changing Gears

My sister and I were talking recently about Christmas, presents, family and everything that comes with the holiday season. Our unspoken but collective conclusion is that it's and intensely crazy time of the year, but well worth it. We then got to talking about other things as we do and she said that she has been reading this blog, and thinks that I am very inspired and need to make more time for it. So I have been thinking since we talked, about inspiration and what it means

Chapter 3: "I've Got Connections..."

Have you ever heard someone use this phrase? It is one of the rare ones that can make you sound important, while also making you sound like equally as much of a douchebag at the same time. But when we really step back and think about it, isn't building connections what business and life are all about? As a marketing grad, and someone who is trying to build a business from scratch, it is 100% about this concept for me right now. I recently updated my linkedin profile and a day

Chapter 2: Aggressively Lighthearted

One of my favorite shows of all time is The Office. I'm sure that is true for a lot of you who are reading this because it is very relatable to the average person. The writers did an awesome job balancing the humor in it with real life situations that you and I could picture happening in our work environments. Why am I saying this? Well, I wanted to write about something that I think is really important in life and business, and that is: "There is always room for an optimist

Chapter 1: Be Real, Succeed

I have been thinking on this for a while. How would i start a business? I know what i want it to be about, but how do you even go about that? Should i start a blog to help spread content and give it a personal touch? I'm not THAT guy right? Well, it's 2017, soon to be 2018. I wish i would have started this sooner and thrown any reservations i had about it out the window. I was and still am scared about it, but i realize now that in order to succeed you need to be willing, and